The Manly Surfboard Co. Branding
The client a maker of bespoke, handmade, wooden surfboards, wanted a retro styled yet modern logo. The 1950's inspired Bistro font formed the base of the design, I tinkered with some of the letter forms and matched it with a more industrial font for the 'Surfboard Co.'. The scalloped diamond border is taken straight from the fifties whilst the stylised background 'M' references modern tribal tattoos and a surfboard shape.
A simplified version of the logo is used for merchandising and instances where the main logo is too complex.
Apps: Adobe Illustrator
Client: Manly Surfboard Co.